About
She started her career in narrative game design at Tencent Games, before moving into the world of brand strategy after completing apprenticeships at United Talent Agency (UTA) and Droga5 (Ad Age and Adweek’s agency of the decade). She has since worked at WPP and Prophet, where she served as a verbal brand consultant.
Work in the world:
Ad Age
Brand Influence: on building trust in a divided world
Charcoal Magazine
Issue 8 - Dexter Diary
Issue 9 - Kaleidoscope